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Virtual Learning

Explained 3 Ways: How Do I Run Effective Social Ads in 2021?
Tuesday, May 18 at 12PM Central

Customer acquisition is the top priority for the majority of social media marketers in 2021—is it yours? If you’re hustling to get new customers in the (virtual) door, it’s time to invest in paid social. It’s the perfect combination of broad reach and conversion-focused media to help you achieve your business goals, fast. That’s why 60% of organizations that already use paid social intend to spend...REGISTER HERE

Start Clean - A Poinsettia Strategy
Wednesday, May 19 at 2:30PM Central

Let’s talk about poinsettia pest management with Paul Koole and Veronica Cervantes. It’s all about starting clean and staying clean with Poinsettias. This webinar presented by Biobest will focus on strategies using beneficial insects and bio-fungicides. Let's focus on plans that can give you healthy plants from propagation to shipment. REGISTER HERE

Capturing All Wasted Spend Lighting Your Greenhouse
Tuesday, May 25 at 1PM Central

Supplemental lighting in greenhouses has traditionally been an "all or nothing" approach - either your lights are on or they’re not. What if you only need them on only a little? Or on a portion of your greenhouse but not the rest? What if you need a little extra as a storm rolls by and then no more afterward? REGISTER HERE

AmericanHort Women in Horticulture Interview Series: Suzi McCoy and Katie Dubow
Thursday, May 27 at 1PM Central

Join us to learn how Suzi McCoy founded her public relations company in the late 1980’s, and how the company, Garden Media Group, a top 10 PR firm in the Philadelphia area, is under new ownership three decades later. Taking the reins last year, daughter Katie Dubow continues to fulfill their mission of working with like-minded companies to grow their business and inspire Americans to live a healthy gardening lifestyle. We will discuss what it is like to work with immediate family members, the rewards and challenges of being women in business, their approach to creating a company culture, and more. REGISTER HERE

Knowing and Growing Boxwood
Wednesday, June 2 at 12PM Central

Grown for centuries, boxwood is not always well understood. Gardeners know of its reputation, but find it difficult to describe good growing practices. Professionals search for accurate and detailed information to make appropriate horticultural decisions. This introductory presentation hits the high points of box history, nomenclature, landscape use, physiology, pest & diseases, legend & lore, and in particular, horticulture. REGISTER HERE

Young Grower Nominees Opine on our Industry
Tuesday, June 15 at 12PM Central

You'll meet this year's three finalists for the Grower Talks / The HC COmpanies Young Grower Award in a live interview and hear these exceptional young talents share their opinions, ideas and concerns about their chosen profession, the wholesale greenhouse and nursery industry. They will cover topics like attracting and keeping talent, working with multiple generations, future-proofing your business, technology vs. talent, preventing burnout, pay levels in horticulture, and what they want and expect from their employers. REGISTER HERE

Young Retailers on Connecting with Young Consumers
Wednesday, June 16 at 12PM Central

Meet this year's three finalists for the Green Profit / The Garden Center Young Retailer Award in a live interview, and hear their experiences in how they're able to connect with the new gardeners flocking to independent retailers across the country this spring. You'll hear more about if they have e-commerce and what strategy worked for them, what consumers are asking for and what they can’t get enough of, what mediums work best in reaching young consumers, how new gardeners differ from our existing clientele, how their employers have helped them reach their potential, and what our industry can do to attract new customers and new retail talent. REGISTER HERE

ILASLA Webinars On Demand - ACCESS HERE

Irrigation Professionals - Full Series of Webinars from Hunter - ACCESS HERE

Julie Damage Prevention Toolbox Talks - ACCESS HERE

Webinar Recordings: General Industry Focus

Dos and Don'ts of ADA Website Compliance - ACCESS RECORDING
Choose to Grow Forward - ACCESS RECORDING
Communication Through Crisis with Neal GlattACCESS RECORDING
Crisis Management for Small Business Owners - WATCH RECORDING
AmericanHort Webinar: "Rumors of Plant Shortages Have you Wondering How to Plan for 2021"? - WATCH RECORDING
Plant B: 2020 Plant Shortages - WATCH RECORDING

Webinar Recordings: Garden Center Focus

Zero-Contact Sales: How to Get Through the Spring Season - ACCESS RECORDING
No-Contact Sales: A Discussion with Garden Center Retailers - ACCESS RECORDING 
Managing COVID-19: Sales and Marketing Tips for the Independent Garden Center - ACCESS RECORDING
2021 Gardening Trends with Katie Dubow - ACCESS RECORDING

Greenhouse: Recorded Webinars & Podcasts

Greenhouse Management: Ask the Experts Virtual Conference (September 2020) - CLICK HERE 
Webinar: Innovative Trends for Greenhouse Structures - CLICK HERE
Webinar: Biocontrol as Your First Line of Defense in Integrated Pest Management (October 2020) - CLICK HERE
Webinar: The Power of the Flower: Botanical Insecticides in Horticulture - CLICK HERE
Ball Seed Tech On Demand YouTube Playlist (greenhouse training videos) - CLICK HERE
Podcast: Holding & Delaying Greenhouse Crops - CLICK HERE
Podcast: Greenhouse Sanitation- CLICK HERE
Podcast: Poinsettia Disease Control - CLICK HERE
Podcast: Poinsettia Insect Control - CLICK HERE

Landscape Podcasts

Social Media Then & Now (What We Got Right & Wrong) [Smarketing Talk S3 E5] - CLICK HERE
Jeffrey Scott Discusses The Future of Landscaping with Economics Dr. Charlie Hall - CLICK HERE
Growing in the Green Industry Podcast - CLICK HERE
NALP Coronavirus Podcasts - CLICK HERE
The Harvest Group - Leaders Sit Down Series - CLICK HERE
Landscape Leadership Smarketing Talk Podcasts - CLICK HERE
Jeffrey Scott Podcast: A Conversation with Frank Mariani, Owner of Mariani Landscape - CLICK HERE
Jeffrey Scott with Shawn Edwards, President of A+ Lawn and Landscape -
CLICK HERE

Dr. Bridget Behe's Connect-2-Consumer Podcasts

Business Lessons only 2020 Could Teach Us - CLICK HERE
Keeping Your Foot on the Digital Gas - CLICK HERE
Know and Grow your Product Portfolio - CLICK HERE
Scenario Planning for 2021 - CLICK HERE
Marketing in Turbulent Times Parts 1 - 4 - CLICK HERE
7 Tips for Gearing Up-Remote or Contactless Sales at the IGC - CLICK HERE
Communicating to Help Retain Customers - CLICK HERE