Promoting Plants

Promoting the Power of Plants

There is one thing every industry expert agrees on right now - Don't stop promoting your business or what we do for the customer. And if there is one thing we can do to help boost all segments of our industry, it's promoting the benefits of plants! We've created this page as a landing spot for all the great industry resources out there so you can send your content creators here. We'll keep it current so keep checking back. REMEMBER: With everything happening in our world, it's important that as you schedule social content and build eblasts, be mindful of the situation in your local community and with the constantly changing nature of this situation so that your messaging is not seen as insensitive, but as hopeful. If you have a resource you think we should add this here to benefit everyone working on industry content, email IGIA

Health, Wellness, and Economic Benefits of Plants

The Benefits of Plants - various resources and research available from Dr. Charlie Hall, AmericanHort Chief Economist

NEW Resources You Can Use in These Unusual Times (examples pictured below) - CLICK HERE

Plants Do That - National Initiative for Consumer Horticulture (NICH) - Get the Word Out
The Power Of Plants: Enriching Lives, Creating Jobs, Building Wealth, Saving Money - Infographic #1
Where We Live - Infographic #2
Where We Learn - Infographic #3
Where We Heal - Infographic #4
Where We Work - Infographic #5

Encourage Your Customers to Embrace Their Space & Take Advantage of Their Own Backyard!
With schools shut down, and remote work for many, this is a great time to get people out in their gardens! Time spent in the yard with family is invaluable and the benefits to gardening are bounding. Take advantage of this opportunity to remind people why it feels so good to get your hands in the dirt! Please use this media kit for your social media or inspiration to keep customers inspired. CLICK HERE

Plants Make Life Better
With the big worries of today, it’s important to find joy in the little things. Even if it sometimes feels hard to breathe and your financial worries are keeping you up at night, finding something to make you smile can make everything seem OK. CLICK HERE

Get Kids Excited About Plants with Club Sprout from Proven Winners
Looking for great children’s projects that get them outside and interested in gardening? Club Sprout by Proven Winners offers fun, educational, age appropriate projects for elementary school children. We will be adding many new projects over the spring and summer, so be sure to check back here often. Each project has a fun, informative handout for a garden-centric activity the kiddos are sure to enjoy. CLICK HERE

#StayPlanted Initiative
As more individuals are literally “planted” at home, maintaining individual health and well-being has become a much bigger priority. The #StayPLANTED initiative was started by green industry professionals to highlight another creative way for people to stay positive during shelter-in-place and social distancing directives. LEARN MORE

Value of Trees in the Community - CLICK HERE

Tree Benefits - CLICK HERE

What's Your Plant Power - Seed your Future - Bloom! CLICK HERE

2020 is the Year of the Plant - CLICK HERE

Proven Winners Marketing Resources - CLICK HERE

Hashtags - #plantsdothat #plantscandothat #plantpower #plantsomething #powerofplants #naturenevercloses

Resources from Bailey Nurseries

To assist with your message on social, the Bailey team has developed a graphics package to help you keep your social media fresh and drive sales. They will continue to add more, so keep checking back. They have purposely kept the message focused on the consumer so they have a little inspiration and reminders that even though it feels like March will never end, spring is here. CLICK HERE TO ACCESS RESOURCES
Let’s get people outside in their backyards, buying our plants, and enjoying the connection our industry brings between the world and nature.

Ideas for Your Social Content Calendar

While you're communicating with customers about the way that you're keeping both your team members and the public save during the COVID-19 crisis, be sure that you're also delighting them with ways that plants can bring them peace during the chaotic time. Here are a few examples we have gathered from industry experts:

• Promote one of the products or services your business is offering that would typically be trending at this time
• Share a post about another organization in your community doing something uplifting to help others
• Encourage your customers to practice self-care and share how plants can help with that (ideas with the National Garden Bureau graphics below)
• Simply post a beautiful photos of a plant you or your team loves, or a landscape design you are proud of for inspiration
• Thank one of your employees or supplier partners who has gone above and beyond
• Gardening is going to be on everyone's mind, if it's not already, and you're an expert - Offer tips & tricks!
• Many of your customers are home with kiddos that need activities - Share a fun do-at-home activity for kids (see ideas below)
• Reintroduce the Victory Garden concept to your customers - CLICK HERE for help from National Garden Bureau

Inspire Kids to Love Plants

It's a great time to feature projects that kids and parents can do together that will inspire the love of plants and green spaces. Here are a few ideas for you to feature in your social content calendar.

1) Art Class at Home: Challenge your child to draw their dream garden using whatever art supplies you have on hand.
2) Allow your kids to have their own special place in your backyard where they get to plant whatever they choose and be responsible for care and maintenance. Not only is it fun to play in the dirt, but this will encourage them to ask questions and get outside more. CLICK HERE for helpful resources to share
3) Do a seed-starter project inside, which will eventually be something you can all plant together in the garden. You can help your kids record growth and daily changes.
4) While out on a daily walk, encourage your kids to pick-up interesting flowers and leaves that you can press for for a fun art project once they are dried.CLICK HERE
5) 'Adopt a Plant' - Help your child pick out a plant that fits into your existing space and then teach them how to care for it as their "adopted" plant. Once they are back at school, it's something they can share with their classmates.
6) Find your Plant Power with the Bloom! Plant Power Quiz - CLICK HERE