Promoting the Power of PlantsThere is one thing every industry expert agrees on right now - Don't stop promoting your business or what we do for the customer. And if there is one thing we can do to help boost all segments of our industry, it's promoting the benefits of plants! We've created this page as a landing spot for all the great industry resources out there so you can send your content creators here. We'll keep it current so keep checking back. REMEMBER: With everything happening in our world, it's important that as you schedule social content and build eblasts, be mindful of the situation in your local community and with the constantly changing nature of this situation so that your messaging is not seen as insensitive, but as hopeful. If you have a resource you think we should add this here to benefit everyone working on industry content, email IGIA "Year of the" Promotion Inspire consumer interest and increase sales with the “Year of the” program from the National Garden Bureau. The “Year of the” promotion is ready to help growers, garden retailers (both on-line and brick-and-mortar), and garden communicators encourage consumers to discover and embrace five specially selected plant classes. CLICK HERE Health, Wellness, and Economic Benefits of Plants Back to School with Plants Classrooms with plants have many positive effects for both students and educators, and are an important component of creating a healthy classroom environment. Plants are good for minds and bodies. Indoor plants remove air pollutants and stabilize CO2, while creating a happier and calmer space for creative and focused learning. Classrooms filled with plants and school gardens are important for our kids’ mental and physical well-being! Research shows that test scores increase by 10%; children are 7% healthier; and symptoms of ADD are reduced in classrooms that contain plants. Teachers report more positive feelings, greater satisfaction, and less misbehavior in classrooms with live plants. As children return to school in the midst of a pandemic or begin online classrooms, these findings are particularly timely and relevant. GET IMAGES Tree Facts - Plant a Tree, Improve Your Life - National Initiative for Consumer Horticulture - CLICK HERE The Benefits of Plants - various resources and research available from Dr. Charlie Hall, AmericanHort Chief Economist NEW Resources You Can Use in These Unusual Times (examples pictured below) - CLICK HERE
Plants Do That - National Initiative for Consumer Horticulture (NICH) - Get the Word Out Encourage Your Customers to Embrace Their Space & Take Advantage of Their Own Backyard! Plants Make Life Better Get Kids Excited About Plants with Club Sprout from Proven Winners Value of Trees in the Community - CLICK HERE Tree Benefits - CLICK HERE Green City Guidelines, Techniques for a Healthy Livable City - CLICK HERE What's Your Plant Power - Seed your Future - Bloom! CLICK HERE Proven Winners Marketing Resources - CLICK HERE Resources from Bailey NurseriesTo assist with your message on social, the Bailey team has developed a graphics package to help you keep your social media fresh and drive sales. They will continue to add more, so keep checking back. They have purposely kept the message focused on the consumer so they have a little inspiration and reminders that even though it feels like March will never end, spring is here. CLICK HERE TO ACCESS RESOURCES Ideas for Your Social Content CalendarWhile you're communicating with customers about the way that you're keeping both your team members and the public save during the COVID-19 crisis, be sure that you're also delighting them with ways that plants can bring them peace during the chaotic time. Here are a few examples we have gathered from industry experts: • Promote one of the products or services your business is offering that would typically be trending at this time Inspire Kids to Love PlantsIt's a great time to feature projects that kids and parents can do together that will inspire the love of plants and green spaces. Here are a few ideas for you to feature in your social content calendar. 1) Art Class at Home: Challenge your child to draw their dream garden using whatever art supplies you have on hand. April is #Lawncare MonthNALP has provided tools for the entire industry to educate consumers about the benefits of a healthy lawn. CLICK HERE
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