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Marketing Breakout

Wednesday, January 19 - Marketing Breakout Sessions

Marketing can feel intimidating. You try to figure it out on your own, but often the resources out there don't feel applicable to your business. You're experts at growing, landscaping, plants, and irrigation – not websites, content development, and social media. You may not have the time, money, or resources to dedicate to a marketing department, and so it falls to the wayside.  

But these sessions are designed with the green industry in mind – and are meant to take some of the mystery out of creating an effective marketing strategy. Your money and time are valuable. Learn how to optimize the resources you dedicate to growing your business, online and off.  This is a can't-miss opportunity to invigorate your marketing! 


Natalie Kenny Marquez

10 Tips for Marketing Your Business in 2022

Natalie Kenny Marquez
Grow Marketing + Communications, LLC
ABOUT NATALIE 

The past two years were a whirlwind and many of your go-to marketing tactics likely went out the window. Natalie will offer 10 tips that can be implemented immediately to help you promote your business more effectively in 2022. She’ll review methods for more effective B2B email marketing, audience segmentation for better content creation, and ways to incorporate video into your email marketing.

 


 

Holly BirchBrand Photography: Use Your Green Thumb to Grow Your Business

Holly Birch Smith
Holly Birch Photography
ABOUT HOLLY

Learn the ins and outs of product photography to showcase your goods and services in the best light possible. We'll teach you tips and tricks with inexpensive accessories that will take photos of and for your brand to the next level. Use whatever camera you have on hand.  Phones welcome!

 


Revive Your Social Media in 5 Easy Steps

Natalie Kenny Marquez
Grow Marketing + Communications, LLC
ABOUT NATALIE 

Have your social media profiles become stagnant? Perhaps you’re feeling stuck when it comes to developing content, connecting with your audience, and converting “likes” into sales. If any of this sounds familiar, then this session is for you. Come prepared to take notes, share ideas, and leave with a feeling of EXCITEMENT (instead of dread) for social media!


Making Email Marketing Work to Your Advantage

Holly Birch Smith
Holly Birch Photography
ABOUT HOLLY

Email marketing may be one of the oldest forms of digital communication, but it can still be one of the most effective if done correctly. Even though we have a love-hate relationship with our flooded inbox, it remains the one platform that allows you to consistently reach your target audience. People are inundated with emails so it’s important to incorporate impactful subject lines, high-quality images, and valuable content that help you cut through the clutter. In this session, Holly will share her own experience with both B2B and B2C campaigns, including actual examples of what works and what is less effective. She will offer tactics you can implement right away for greater results.


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