InVigorateU 2021



About Hotel Destihl Dinner Event
Keynote Registration Continuing Education
Schedule Exhibitor & Sponsorship 2022 Sponsors


January 18-19, 2022 

NEW Location

Doubletree HiltonDoubleTree by Hilton
10 Brickyard Drive
Bloomington, IL 61701


About the EventInVigorateU_2022

InVigorateU is an annual event that not only provides great speakers and CEUs, but also offers a chance to take time away from your crazy schedule to focus on what worked last year and what you might want to do differently this year. 

room 1

Day one is devoted to the element that unites all diverse segments of our industry – Plants!  Join your peers and industry experts for sessions devoted to putting more of the right plants in the hands of the public, and ensuring they thrive long after they are planted.

That evening, join us at Destihl Brewery to relax with dinner, drinks, and trivia! We're making time for everyone to enjoy the brewery tour (if you'd like) and still participate in the trivia fun!  DETAILS

On day two, we get in the weeds with tracks specific to your professional needs and interests. Follow one track all day, or feel free to pick and choose the sessions that best suit your needs.

Growers will cover a variety of topics, from the extreme weather patterns' effect on our crops to non-chemical solutions for fighting pests. For the Landscape Architects, we've teamed up with ASLA Illinois to create a track that will meet your continuing education needs.

We are also bringing back the Marketing track because things are constantly changing in this arena, so we'll have two speakers offering their expertise on social media, email marketing, and a marketing calendar to boost your presence in the market. The Retail track will feature Timothy Howard and his years of experience helping garden centers move their plant offering online, a repeat performance by keynote speaker Dr. Bridget Behe sharing product pricing information, and much more. 

On both days, we offer irrigation training, presented by Hunter Industries, to help irrigation contractors satisfy the continuing education requirements required by Section 892 of Illinois Plumbing code.  

Registration begins November 1, 2021

Schedule at a Glance

Monday, January 17 Tuesday, January 18 Wednesday, January 19
3:00pm - 6:00pm
Exhibitor Setup
8:30am - 9:30am
8:30am - 9:30am
  8:00am - 5:00pm
Irrigation Continuing Education
8:00am - 5:00pm
Irrigation Continuing Education
  9:00am - 12:00pm
ICN Pro Exam
10:00am - 4:00pm
Education Sessions
  9:45am - 5:00pm
Education Sessions
  6:00 - 9:30pm
Destihl Dinner & Trivia Event



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Keynote Speakers

Bridget Behe

Plant Benefits or Features: Which Cue is More Effective

Dr. Bridget Behe
Professor of Horticultural Marketing
Michigan State University

Motivations for buying plants changed in the height of the pandemic. Why consumers bought plants this year and last year is an interesting comparison. Bridget shares new research about plant purchase motivations from 2020 and 2021. Whether you are a grower, wholesaler, nursery, landscaper, or retailer, these insightful research findings can help you better connect with your consumers in the coming months.

Mike Gooder

Grassroots Advocacy – Making Your Voice Heard for Horticulture

Mike Gooder
Plantpeddler, Inc

It starts with planting a seed. In this case, it is planting the horticulture seed with your elected officials and industry influencers to raise awareness of the issues that are most critical to our work. In this keynote, you'll learn how Mike has incorporated advocacy into many aspects of his business, including the practical ways they use outreach to impact the right people, to increase visibility of their business, the industry, and critical issues. 

Read more about our entire line up of industry experts to speak at InVigorateU here. 

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 Thanks to our 2022 Sponsors!

Premier Sponsor

Compeer Financial


Event Sponsor

   Hortica logo


Irrigation Education Growers Education Retail Education
Hunter  Hoffie logo Garden Illinois



Destihl Dinner & Trivia Sponsors

Your company name here

Lunch Sponsors  
Mariani Plants  home logo
Lurvey Landscape  

Coffee / Tea Sponsors

J Frank Schmidt

National Nursery Products

 Lanyard Sponsor


Davey Tree Co


Supporting Sponsors

Kankakee Nursery Co - Learn More
Midwest Groundcovers - Learn More
Midwest Trading - Learn More
SiteOne Landscape Supply - Learn More
Stoneleaf Nursery - Learn More




Reach more attendees
with an ad in the
Event Program Book!

How Can Your Company Get Involved?

The Illinois Green Industry Association invites you to take advantage of sponsorship and exhibitor opportunities

  • Premier or Gold Level Sponsorship
  • Sponsor an Education Track - Prime visibility with your target segment!
  • Support the Social Event (offsite) through sponsorship
  • Keep attendees caffeinated with a Coffee/Tea Sponsorship
  • Lunch Sponsorship - an important time for collaboration
  • Place an ad in the Event Program Book 


We've got a new layout at the new conference center, so you'll be asked to select your preferred location.  But, don't delay because these spaces sell out every year, and there are only 30 available!  We will process space selection as registrations are received with payment.  As we receive sponsorship commitment, we'll note the exclusive sponsorships that have been sold.  If there's an idea your company wants to pursue that you don't see on the sponsorship form, let's make it happen.  This event is all about trying new and different things to make it a great experience for everyone involved!

Show Me Sponsorship & Exhibitor Opportunities
Register for Exhibit or Sponsorship Opportunities
Advertising Opportunities

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Doubletree Collage

DoubleTree by Hilton

10 Brickyard Dr
Bloomington, IL 61701

IGIA has reserved a block of rooms conveniently located and priced to meet your budget. The $127 discounted rate includes covered parking, free wi-fi, first-class service, and exclusive Hilton amenities. The deadline to reserve your discounted room is January 6, 2022.  When you call, you must reference Illinois Green or InVigorateU.  To reserve online, click the hotel reservation link below:

Reserve Your Hotel Now

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Destihl Dinner & Trivia

Destihl Brewerybrewery
Barrel Room
1200 Greenbriar Dr.,
Normal, IL 61761
Ph. 309-420-0159

After day one we invite you to Destihl Brewery, one of Central Illinois' top breweries, for a dinner followed by trivia! If trivia isn't your thing, there will also be a private brewery tour available. This is a ticketed event and will require registration before January 6. 2022, so be sure to reserve your spot.  

Destihl Dinner & Trivia Details

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InVigorateU Committee

Committee Chair: Pete Worth, Kankakee Nursery Co  
Board Liaison: Brian Aaron, National Nursery Products  
Kevin Collins, Chalet
Kim Hartmann, Hartmann Consulting 
Abby Jacobs, Home Nursery Inc
Cathy Schroeder, Mariani Plants
Devon Kane, SiteOne Landscape Supply
Meagan Provencher, Wasco Nursery & Garden Center