InVigorateU Session Materials

January 18, 2022

Plant Benefits or Features: Which Cue is More Effective
Dr. Bridget Behe, Michigan State University
Presentation Slides

Bees, Pesticides and Politics: Challenges and Opportunities for Sustainable Urban Landscapes
Dr. Daniel Potter, University of Kentucky
Presentation Slides

Public Gardens Serve as Sentinels Against Invasive Plants
Kurt Dreisilker, The Morton Arboretum
Presentation Slides

Conifer Challenges & Choices for the Future
Kris Bachtell, The Morton Arboretum
Presentation Handout

What's (Plant) Love Got to do With it?
Ginny Hogdson, Ball Horticultural Company
Presentation Handout

January 19, 2022

Growers Breakout Sessions

How to Train New Age Elm for a Productive Future
Kris Bachtell, The Morton Arboretum
Parentage of Elm Cultivars Chart

Landscape Architect & Designer Breakout Sessions

Expanding the Palette: Alternative Selections to Overused Plants
Phillip Douglas, Chicago Botanic Garden
Plant List

Taming the Wild: Natives for the Residential Landscape
Shannon McEnerney and Nikki Melin, Midwest Groundcovers
Presentation Slides

Garden Center / Retail Breakout Sessions

The Art and Science of Pricing Products
Presenter Dr. Bridget Behe, Michigan State University
Presentation Slides

Retail Marketing Trends from the Road
Jessica DeGraaf, Proven Winners

Marketing Breakout Sessions

10 Tips for Marketing Your Business in 2022
Natalie Kenny Marquez, Grow Marketing + Communications

Digital Existence Checklist Brand Audit Checklist Brand Audit Goals
Brand Audit Survey Content Checklist  Customer Survey
SWOT Analysis Presentation Slides  

Brand Photography: Use Your Green Thumb to Grow Your Business
Holly Birch Smith, Holly Birch Photography
Presentation Handout

Revive Your Social Media in 5 Easy Steps
Natalie Kenny Marquez, Grow Marketing + Communications, LLC

Caption Inspiration
& Content Formatting
Social Media
Audit Spreadsheet
Social Media Content
Topics and Ideas
Social Media
Goals Template
Presentation Slides  


Making Email Marketing Work to Your Advantage
Holly Birch Smith, Holly Birch Photography
Presentation Handout


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