Allyson Hoffmeyer

Board Member Spotlight

Allyson Hoffmeyer
Hoffie Nursery & GET Group

Allyson has served as a Board Director for IGIA since April 2018.  She and her husband Carsten started Hoffie Nursery, Inc in 1990.  They have been active in the association for over thirty years.  Carsten served on the Board of Directors and as President of IGIA from 2006-2007.  Allyson is also an active member of the IGIA Growers Committee.

Q: What motivates you on a Monday morning?
Allyson: Coffee, plants, plant growth, our awesome staff, our loyal customers, accomplishing the weekly goals and a feeling of tackling the weekAllyson Hoffmeyer

Q: What has been your proudest moment in business?
Allyson: It is very difficult to pinpoint one from the last 31 years. What I perennially take pride in, is the plant quality we grow and the Hoffie people that grow as individuals and as a team.

Q: What has been your biggest business challenge?
Allyson: Mother Nature has always been our biggest challenge. She calls the shots on many levels.

Q: Share a fun fact about you that many people don't know.
Allyson: I do a great frog imitation.

Do you have a horticulture or business mentor? Is there any wisdom they have given you that you'd like to share?
Allyson: My husband Carsten is the reason I am in the horticulture world. We married and began Hoffie Nursery the same year. I would consider my mentor as well. He has always said, through the good and the hard times, 'There are noAllyson and Carsten problems, only challenges.'

Q: What's your favorite plant?
Allyson: This is the most difficult question! If I had to choose only one, I would have to say Papaver/Poppy.

Q: If you could go back in time and offer words of wisdom to a younger version of yourself starting out in this business, what would that be?
Allyson: Look before you leap.

Q: What made you decide to become involved in a leadership role in the association?
Allyson: We have always been members of IGIA. We have always gained so much from IGIA, both personally and professionally. When you believe in an organization's mission and its people, you just instinctually want to be involved. It is an honor and a privledge to be involved!

Allyson at Summer Conference

Q: What would you say to your peers who may be hesitant to get involved with the association or not understand the importance of belonging to an industry group?
Allyson: It is a win-win situation to be involved and belong to the IGIA. The relationships are invaluable. The information and resources are very beneficial. The sense of a community is comforting.

About Hoffie Nursery

Hoffie Nursery, Inc. -PERENNIAL QUALITY- is a wholesale grower of finished plant material. We grow perennials, natives, herbs, edibles, ornamental grasses, bamboo, ferns, ivy and many fall varieties. We ship throughout the midwest to Independent Garden Centers, Rewholesalers and Landscapers. Learn More

About GET Group

GET Group, Inc. was established in the fall of 2002 as a producer of perennial liners.  GET Group, Inc. is an offspring of parent company, Hoffie Nursery, Inc. which began in 1990 as a wholesale grower of finished perennials, ornamental grasses, ferns, fall asters, mums, cabbage and kale. We did much of our own propagation for Hoffie Nursery and saw a significant improvement in the finished product when using our high quality liners Right from the GET go! We, Carsten and Allyson Hoffmeyer, then decided to begin GET Group as a separate and new company, to produce and supply liners to the wholesale market. LEARN MORE